Digital advertising is about ads which are delivered through digital platforms namely social media, websites,
search engines and mobile apps. Its goal is focused on reaching the target audience and encourage them to take significant actions such as
signing up, engaging and making a purchase which is not the same as traditional advertising.

It is relatively important because it enables brands and businesses to establish connection with the target audience in variety of ways
which the traditional media channels don’t.

Digital Advertising is precise and advance since it can target interests, behaviours and demographics so the ads can be served to the
right audience. More so, there is no need for heavy advertising, instead, just build whatever has been started.

Types of Digital Advertising:

Search ads – Whatever is searched and looked for by the audience such as keywords and phrases, those text-based
ads are the search ads.

An example is the PPC model or the pay-per-click wherein for instance, the advertiser pays a small fee if anyone clicks
on the ad. These are great for gaining attention of potential customers at the exact moment they are showing interest in
a certain product or service.

Social Media Advertising:

You have seen ads and campaigns on social platforms which are executed in different formats depending on the type of
content such as video, carousel and story ads. SoMe advertising are considered highly targeted advertising because they
can vary from a variety of formats.

Display Advertising:

When users are browsing ads that show on websites and platforms, these are all part of an ad network. GDN is being
utilised to run the display ads because it’s a strong advertising service that allow businesses to display ads on a wide
network of 3rd party websites and apps. They are embedded within the actual website content or can be displayed alongside
it.

Video Advertising

One of the most powerful advertising forms in the digital world is the video advertising which can often be found on renowned
social platforms such as YouTube, FB, IG and TikTok.

The audience is more enticed to videos rather than static content forms which makes video ads a strong and successful
startegy to promote brands, products and services.

Sponsored Content

Content which are paid for and published by an advertiser refer to sponsored content wherein the goal is to blend branded
messaging into useful significant content. Creating such sponsored content must be strategized and well-thought of to create a
buzz and must have dedicated sponsored rate and package.

Influencer Marketing

Influencers can add value to any company, brand and services because these personalities have the capabilities to connect
with the audience. They can bring the poeple closer to you. Their objective is mainly to grow their page by collaborating with
brands and identify how to successfully introduce the product/services to the target audiemce.

Choosing the right influencer can be quite tricky however, influencer marketing has been a trusted source of leads which
brings a great result.

Affiliate Marketing

The idea is to work with publishers to promote your business in exchange of commission to gain sales.
For instance, if a reader clicks on the ad or promotion and eventually makes a purchase, teh affiliate then earns a commission.

Apart from influencer marketing, this is also an effective strategy to optimize sales.

Affiliates need to stay ahead of the competition and align their efforts with the ever-changing needs
and interests of the target audience.

The Importance of Content Marketing

Content Marketing – Delivers a competitive advantage that helps businesses to work. When it is well-thought of and properly done, it will have a huge impact to companies such as:

Increased Visibility – When you’ve got the right content, it will lead to more website visitors and social media followers. Audience would prefer sticking into a content that they tremendously need rather than stick to the same content over and over again.

Build Credibility – A strong content can help establish a credible story and this story can lead to a loyal set of customers and clients that will bring more and more people to your company.

Sets Authority – A great content doesn’t only increase leads nor build trust and loyalty, it also positions your company as a thought leader on certain topics.

How to Get Started With Content Marketing Strategy?

Determine your audience –  Identifying your audience will help you determine which type of content you would like to execute.

Think of the platform – The platform where you’d like to showcase your content is something to consider because your content format will differ from one content to another.

Plan the schedule – Your content will stand out if it will be showcased on the right platform at the right time.

Best Practices – Be consistent in following the above steps and you’ll be in the right track with your content marketing strategy.

How do I create content that converts?

Content marketing is just a part of your overall marketing and conversion funnel. To convert, it must be combined with all other strategies such as Search Engine Optimization, Social Media Marketing, Newsletter campaigns and website strategy. If relevant, ensure to add a call to action because it’s a way to convince your audience to purchase and engage.

What are the 5 Pillars of Social Media Marketing?

Content – Align the content to the target audience and identify the richest content that matches with the marketing persona.

Engagement – There is growth in interaction and it starts with communicating a compelling message on socials. 

Advertising – A useful tactic to promote several posts, gather leads and retarget the audience.

Analytics – Measuring the performance of a content can help to make more informed decisions and plans for future campaigns. Evaluating the overall result of the marketing campaigns will help to evaluate the future campaigns.

How to Create Social Media Marketing Strategy?

Do timely research – Study the audience and find out the best timings to showcase the posts. The key is to know the demographic information and data about the users which are the great starting points.

Align the goals to the business Goals – Accomplish realistic goals to grow audience, drive leads and increase revenue.

Assess the competition – The use of social listening tools can help to monitor factors, industry insights, opportunities and helps immensely the companies to identify what works well.

Conceptualize an effective post – Create an attention-grabbing post that will entice your audience. Make sure it reaches them and the people around them.

Measure smartly – All posts must be measured accordingly so you will know the next right move for the next posts.

What are the advantages of Email Marketing?

1. A renowned form of marketing which encourages the audience to take action
2. It has the potential to drive traffic to platforms
3. Can be reviewed and tested to identify the details that will best work for the audience

What are the disadvantages of Email Marketing?

1. May end up in the spam, junk, trash folder
2. Must really stand out otherwise, It can be ignored and only flood the inboxes
3. It may or may not load at all if the size is too large thus resulting to losing potential clients
4. If the content is poor, it will lead to high unopened rates or audience unsubscribing
5. Customers might see it as less than ideal if the design can’t be accessed in the correct version compatible with a range of devices.

Types of Email Marketing:

Welcome emails – a good way to connect new customers to a business and encourage them to know more about the product

Invitation emails – An announcement email showcasing something new and what the customers can expect or be excited about. It can be upcoming events, new brand identity, discounts and promotions.

Survey emails – Knowing what the customers have to say is essential to any business because  you’ll know what to work on in the future. Customer’s feedback is always valuable.

Promotional Emails – The focus of these emails is to sell and get more leads attracted to the shop, item, discount.

What is Affiliate Marketing?

Affiliate marketing is a performance-based advertising strategy where individuals promote a company’s products or services. In return, they earn a commission for each sale made through their unique referral link. It acts as a bridge between businesses and customers, allowing businesses to expand their reach and individuals to monetize their audience.

How does Affiliate Marketing work?

Affiliate marketing involves three main parties: the merchant, the affiliate, and the customer. The affiliate promotes the merchant’s products or services using a unique link. When customers purchase through that link, the affiliate earns a commission. Tracking software ensures commissions are paid accurately.

5 Steps to Success to Get Started in Affiliate Marketing

• Choose a Niche: Select a market you are passionate about.
• Find Products to Promote: Join affiliate networks or programs.
• Create Content: Build content around the products.
• Promote Your Content: Utilize various channels.
• Analyze and Adjust: Regularly review performance and optimize.

Choosing your specialty

Selecting a specialty or niche is crucial in affiliate marketing. Your chosen niche should align with your interests and expertise, ensuring that the content you create resonates with your audience. Specializing helps you stand out and build a loyal following.

Building a Website vs a Social Media Page

	Pros	Cons
Website	Full control SEO benefits.	Requires maintenance Higher initial cost.
Social Channel	Easier to start Built-in audience.	Limited control Dependent on platform’s rules.

Can you make a living from affiliate marketing?

Yes, many affiliate marketers make a full-time living. Success depends on factors like niche selection, marketing strategies, and continuous learning. While not everyone succeeds, with dedication and smart strategies, it is possible to earn a substantial income.

How much does the average affiliate marketer make?

Earnings vary widely in affiliate marketing. Some may make only a few dollars a month, while others earn six or even seven figures annually. Industry, experience, and effort significantly influence earnings.

How do you make money with affiliate marketing?

Affiliate marketers make money by promoting products and earning a commission on sales made through their unique links. They may use various channels, including blogs, social media, or email marketing, to reach potential customers. By building trust and providing value, affiliates can turn their audience into a revenue stream.